Ink in the blood, digital at your fingertips

The Internet is the future. Newspapers are dead.
So much of today’s commentary seems to focus on online news taking over from print media.
But isn’t there another way? Where traditional newspapers can sit alongside a digital offering with readers dipping in and out of both?
After all, first radio and then television were expected to kill off the poor old paper.
Yes, sales of newspapers has deteriorated since these mediums came into play, and even more alarmingly in recent years.
And of course more mediums and more competition is going to make it more difficult for traditional products to attract the numbers they used to.
But this doesn’t mean they are dead or dying.
Much of the decline of modern journalism can be put down to greedy owners cutting costs to maintain their margins, but that’s another story for another post.
The Blog believes there is still a place for newspapers out there; well written, well researched newspapers containing real news stories.
These can co-exist with the new Internet dawn to give readers a wide choice of news vehicles.
A new study in America gives credence to this.
Laura McGann, commenting on the Nieman Journalism Lab blog, looks at the results of Pew’s Project for Excellence in Journalism study.
The study found that, in her words, ‘just because you love to scan headlines on your cell phone, that doesn’t mean you don’t also love ink on your fingers’.
Indeed, it showed that 55 per cent of on-the-go news consumers use at least four different news platforms on an average day, while mobile news consumers are 50 per cent more likely to read a print version of a national newspaper than other adults.
It seems journalism can still have it’s cake and eat it.

With thanks: Nieman Journalism Lab

State of Play: A symbiotic success story


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