When two tribes go to war…
The Frankie Goes to Hollywood song was released during the height of the Cold War, and feelings are likely to be equally frosty between two of the country’s bigger newspaper publishers as a newspaper circulation battle hots up in Cambridge.
Previously the heart of Iliffe News and Media territory and home to its flagship Cambridge Evening News, the patch is set to become a battleground after two rival publications launched on the same day.
Norwich-based Archant launched its part-free, part-paid for Cambridge First on Thursday; the same day that Iliffe revealed the new free Cambridge Now.
Archant is marketing its title as a ’21st century weekly newspaper’ which can be accessed across a number of platforms, including paid-for sales, free pick-up locations, hand-delivery to targeted customers at high footfall points and personal delivery.
According to HoldtheFrontPage, Editorial director Paul Richardson said: “Cambridge is ready for something fresh and new with an open and positive news agenda and this will be it.”
Iliffe’s answer is a 64-page tabloid described as “a light, bright read with a lively mix of news, pictures and opinion.”
Cambridge Newspapers managing director, Graham Ayres, said: “It’s a lighter, shorter read for those who like a weekly at-a-glance digest of news from Cambridge.”
State of Play: New life