Rupert Murdock is convinced paywalls will work and here’s why: credit cards.
The News Corporation chief told Fox Business Network his plans for making people pay for content online.
He said: “Simple. You turn them off. They’ve got to sign on. They give you their credit card number. And that’s it. And then you e-mail them and say you’re putting the price up or you’re taking it down or whatever.”
Convinced? No. can’t say we are either.
Source: Los Angeles Times
State of Play: Give him some credit (cards)