The amount of time people spend on the Internet has increased by 38 per cent in the last two years, according a survey.
The third IPA Touchpoints survey showed that people are now logging on for an average of 1.8 hours per day, compared to 1.3 hours previously.
And overall 75 per cent of adults claim to use the Internet at least once a week, up from 53 per cent.
Thirty-seven per cent of adults use social media every week, mainly on Facebook; but only four per cent use Twitter more than once a week.
Outside of the digital world the survey found television remains the dominant medium, reaching 98 per cent of people for an average of 3.7 hours per day.
In comparison 59 per cent of people read a newspaper at least once a week.
State of Play: Love to know what people think the figures mean for the future of newspapers, both online and in print